Questions from Authors..

I’ve had a number of questions from people who are fascinated by the idea of combining free downloads with commercial sales of the actual book.  Some of them have come from authors, both academic and non.  Most are interested by the idea., but are also a little unsure about its implications…

My own take is this — University presses vary widely in their receptiveness to the idea of using Creative Commons licenses.  Academic authors who would like their books to be available and searchable in their entirety on the open web might want to consider Yale U.P., Duke U.P. or some other progressive university press that has already experimented with the use of Creative Commons Licenses.  I have been delighted with both Yale and Duke — which has just published the new edition of Bound By Law (on left) under a Creative Commons License.   So far the sales results of both experiments are positive and making one’s work freely available online is obviously congenial to our responsibility to make the result of our research available as widely as possible.  Of course such licenses are not right for every book — nothing in this posting should be thought to imply otherwise — and not every press will agree, but you will not know unless you ask.  (And they will not know whether the practice works unless they experiment with a few titles.)

The one piece of advice I would offer is to make sure that you really talk it through with everyone at the press and get them to understand the way the web works.  While university presses might want to experiment only with a few titles, when it comes to those titles they need fully to embrace the idea — creating an excellent website for the book (or allowing the author to do so), allowing multiple formats of the book to be made available (pdf, html etc), being excited rather than horrified if the book gets mentioned on a blog and downloads spike.  The last thing you want is a publisher who has grudgingly agreed to a Creative Commons license but who then sabotages every attempt to harness the openness it allows.  By contrast, look at the beautiful site Yale built for my book.  (Personally, I am skeptical of the whole commenting and annotation idea — but happy to experiment with it.)

“Ah — but all this is only possible because academics don’t really earn royalties on books anyway and prefer widespread dissemination of their ideas to a few extra pennies of permission fees”

Well, the latter point is certainly true, but I am unconvinced by the basic assumption that this will hurt commercial success of academic/crossover books.  Most of the academics I know who have used CC licenses clearly did much better financially than those who didn’t — though this is hardly “proof” since it could be that only those with an established reputation can persuade publishers to go along, and also sell more books, get better terms and so on.  We can’t prove the counterfactual.

I’d suggest a contrary hypothesis though — for an academic who wants to write a book that isn’t directly aimed at the mass market, (The Particle Physics Diet, How to Use the Secrets of Behavioral Economics to Improve your Golf GameSecret Dating Strategies of Accountants etc.)  but which has substantial potential reach in lots of different types of audience — academic and lay — the CC license might well be the best strategy in terms of sales.  There the key thing is reaching your potential readers when you don’t know exactly  who or where they are. And free  (potentially viral) distribution does that extremely well.  Yochai Benkler’s The Wealth of Networks is a nice example of this phenomenon.  It turns out that many more people than one would imagine are fascinated by the economic characteristics of networks, peer production and so on.

What about professional authors?  There we have fewer examples.  Both Cory Doctorow, the award winning science fiction author who uses this method very successfully, and I have argued that there  actually  may be a big role for  combined CC licensing and commercial sale in the world of commercial presses and professional authors.  (Each of us discusses some current examples of the practice.) The question, of course, is whether free distribution gains you, on the margin, more paying customers than it loses you . That’s an empirical question and one subject to technological change (think of the Kindle.)  But consistent with my position in Chapter 10 that we actually have a significant mental bias against the potential of open methods of production and consumption, I think the odds are that we are currently underestimating its possibilities.

Having said all that, and not scorning the delights of selling more books, my own main motivations for open licensing are rather different.  Jesse Dylan’s video sums them up beautifully.

Tags: ,

Friday, November 28th, 2008 Uncategorized

10 Comments to Questions from Authors..

  1. Or:

    Write, create…

    Self-publish and sell via Amazon, etc. Create Kindle Books.

    At the same time giving away one way or another.

    No license needed.

    I have actually managed to wrest some books I wrote from their publishers.

    Should someone use anything I have written, no problem.

    Attribution is nice.

    A little anarchic, but it works for me.

    On Kindle I also create books from pd sources with no cr.

    Ultimately I believe there will be a form of payment to online persons based on a combination of popularity and significance, more or less like page rank, with fees being collected perhaps by ISPs and doled out somewhat as ASCAP or BMI doles out royalties.

    That will not happen until no one uses paper anymore.

  2. Stephen C. Rose on November 29th, 2008
  3. You write, in reference to the site Yale UP has built for your book: “Personally, I am skeptical of the whole commenting and annotation idea…” Why are you skeptical about this?

  4. Mary on November 29th, 2008
  5. Hi Mary — no real reason for the skepticism except that it seems the best examples of distributed comment and annotation happen in the context of some particular project (building an encyclopedia, annotating a book for a class or a conference.)
    But as I said, I am happy to experiment and perhaps be surprised. And my skepticism is, in any case, specific and not general. As I point out in Chapter 10 we underestimate the potential of such schemes dramatically. Perhaps my reaction is another example of that!

  6. James Boyle on November 29th, 2008
  7. […] read and subscribe to Boyle’s blog on The Public Domain, which includes an excellent post on authors, academic presses, online publishing and CC licensing. Brief excerpt, emphasis added to the truth that will be so obvious to readers of this blog that […]

  8. Must-read: The Public Domain - Creative Commons on November 29th, 2008
  9. The initial experiment with this kind of thing wasn’t under the Creative Commons brand. Baen Books (a sci-fi publisher) started making some of its backlist available for download from its site for free without a specific license deed and without DRM.

    I’ve not heard of any author who has made a good-faith effort to make some of their backlist available for free who hasn’t increased their revenue. The Science Fiction Writer’s Association has essentially been taken to task by its members for organizationally fighting any kind of open-access capability, since they never actually looked at any data about, say, Mercedes Lackey’s book sales through DAW increasing as an apparently-direct result of her putting part of her catalog up for free via Baen.

    Oddly, Baen was also the only publisher experimenting with e-books at the time to actually make any money with the program. For more information, please see https://www.baen.com/library/ .

  10. Kyle H on November 30th, 2008
  11. For those interested in the public domain, there’s a Wikipedia article called “List of notable people who dedicated works to the public domain“.

  12. jorel314 on December 4th, 2008
  13. […] surprising that Boyle would do this; you may be interested though in his explanation/argument for doing so. Read the comments though to see what he thinks about distributed comment and […]

  14. LEARN NC :: LEARN Learns » Blog Archive » James Boyle's new book under CC license on December 5th, 2008
  15. […] would be remiss not to mention James Boyle’s thoughts on the matter, particularly regarding his experience in licensing The Public Domain: Enclosing The […]

  16. blog.twidox.com » Blog Archive » Advice for Authors on Negotiating With a Publisher About CC Licenses on April 1st, 2009
  17. […] would be remiss not to mention James Boyle’s thoughts on the matter, particularly regarding his experience in licensing The Public Domain: Enclosing The […]

  18. Advice for Authors on Negotiating With a Publisher About CC Licenses - Creative Commons on July 29th, 2009
  19. […] also writes on the Public Domain website about the benefits of simultaneously selling your book and giving it away. There’s a cracking video from Creative Commons at the bottom of that page, which makes a […]

  20. The Public Domain – James Boyle’s Latest « Ponoko – Blog on October 20th, 2010

From the Blog

  • Read An Excerpt From The Line

    Introduction

               In June of 2022 a man called Blake Lemoine told reporters at The Washington Post that he thought the computer system he worked with was sentient.[i] By itself, that does not seem strange. The Post is one of the United States’ finest newspapers and its reporters are used to hearing from people who think that the CIA is attempting to read their brainwaves or that prominent politicians are running a child sex trafficking ring from the basement of a pizzeria.[ii] (It is worth noting that the pizzeria had no basement.) But Mr. Lemoine was different; For one thing, he was not some random person off the street. He was a Google engineer. Google has since fired him. For another thing, the “computer system” wasn’t an apparently malevolent Excel program, or Apple’s Siri giving replies that sounded prescient. It was LaMDA, Google’s Language Model for Dialogue Applications[iii]—that is, an enormously sophisticated chatbot. Imagine a software system that vacuums up billions of pieces of text from the internet and uses them to predict what the next sentence in a paragraph or the answer to a question would be.


    read more
  • About the Book

    James Boyle

    My new book, The Line: AI and the Future of Personhood, will be published by MIT Press on Oct 22 2024 under a Creative Commons License. MIT is allowing me to post preprint excerpts. The book is a labor of (mainly) love — together with the familiar accompanying authorial side-dishes: excited discovery, frustration, writing block, self-loathing, epiphany, and massive societal change that means you have to rewrite everything. So just the usual stuff. It is not a run-of-the-mill academic discussion, though. For one thing, I hope it is readable. It might even occasionally make you laugh. For another, I will spend as much time on art and constitutional law as I do on ethics, treat movies and books and the heated debates about corporate personality as seriously as I do the abstract philosophy of personhood. These are the cultural materials with which we will build our new conceptions of personhood, elaborate our fears and our empathy, stress our commonalities and our differences. To download the first two chapters, click here.


    read more
  • Everything You Know About §230 Is Wrong (But Why?)

    James Boyle, Oct 25th, 2021

    There are a few useful phrases that allow one instantly to classify a statement.  For example, if any piece of popular health advice contains the word “toxins,” you can probably disregard it.  Other than, “avoid ingesting them.” Another such heuristic is that if someone tells you “I just read something about §230..” the smart bet is to respond, “you were probably misinformed.” 

    read more

  • Free, Open, Intellectual Property Textbook

    Jennifer Jenkins and I have just published the 2021 edition of our free, Creative Commons licensed, Intellectual Property textbook.

    read more

  • ‘Dumping: On Law Reviews’. The Green Bag

    I will probably never be published in a law review ever again after writing this.  I find myself curiously untroubled by the thought.  

    read more

  • Mark of the Devil: The University as Brand Bully

    I teach at Duke University, an institution I love.  The reverse may not be true however, at least after my most recent paper (with Jennifer Jenkins) — Mark of the Devil:  The University as Brand Bully.  (forthcoming in the Fordham Intellectual Property and Entertainment Law Journal).  The paper is about the university most frequently accused of being a “trademark bully” — an entity that makes assertions and threats far beyond what trademark law actually allows, something that is all too common, with costs to both competition and free speech.   Unfortunately, that university is our own — Duke. 

    read more

  • Tragedy/Comedy of the Commons @ 50

    The Economist was kind enough to ask me to write an article commemorating the 50th anniversary of Garrett Hardin’s Tragedy of the Commons.  ““THE ONLY way we can preserve and nurture other and more precious freedoms is by relinquishing the freedom to breed.” This ominous sentence comes not from China’s one-child policy but from one of the 20th century’s most influential—and misunderstood—essays in economics. “The tragedy of the commons”, by Garrett Hardin, marks its 50th anniversary on December 13th.”  Read the rest here.

  • Theft: A History of Music — Free Comic

    title

    read more

  • (When) Is Copyright Reform Possible?

    I am posting here a draft of a chapter for Ruth Okediji’s forthcoming book on the possibilities of international intellectual property reform.  In my case, the article recounts the lessons I learned from being part of the Hargreaves Review of Intellectual Property in the UK.

    “In the five months we have had to compile the Review, we have sought never to lose sight of David Cameron’s “exam question”. Could it be true that laws designed more than three centuries ago with the express purpose of creating economic incentives for innovation by protecting creators’ rights are today obstructing innovation and economic growth? The short answer is: yes. We have found that the UK’s intellectual property framework, especially with regard to copyright, is falling behind what is needed. Copyright, once the exclusive concern of authors and their publishers, is today preventing medical researchers studying data and text in pursuit of new treatments. Copying has become basic to numerous industrial processes, as well as to a burgeoning service economy based upon the internet. The UK cannot afford to let a legal framework designed around artists impede vigorous participation in these emerging business sectors.” Ian Hargreaves, Foreword: Hargreaves Review (2011)

    Read the chapter.

  • Apple Updates — A Comic

    sampleEver been utterly frustrated, made furious, by an Apple upgrade that made things worse?  This post is for you.  (With apologies to Randall Munroe.)

    read more

  • Open Coursebook in Intellectual Property

    Cover of Intellectual Property: Law & the Information Society and link to purchase at Amazon.comDuke’s Center for the Study of the Public Domain is announcing the publication of Intellectual Property: Law & the Information Society—Cases and Materials by James Boyle and Jennifer Jenkins. This book, the first in a series of Duke Open Coursebooks, is available for free download under a Creative Commons license. If you do not want to use the entire casebook you can view and download the individual chapters (in a variety of formats) here. It can also be purchased in a glossy paperback print edition for $29.99, $130 cheaper than other intellectual property casebooks.

    read more

  • So you’ve invented fantasy football, now what?

    We are posting excerpts from our new coursebook Intellectual Property: Law and the Information Society which will be published in two weeks is out now! It will be is of course  freely downloadable, and sold in paper for about $135 less than other casebooks.  (And yes, it will include  discussions  of whether one should ever use the term “intellectual property.” )  The book is full of practice examples..  This is one from Chapter One, on the theories behind intellectual property: “What if you came up with the idea of Fantasy Football?”  No legal knowledge necessary.  Why don’t you test your argumentative abilities…?

    read more

  • Free/Low Cost Intellectual Property Statutory Supplement

    Today, we are proud to announce the publication of our 2014 Intellectual Property  Statutory Supplement as a freely downloadable Open Course Book. Statutes Cover  It offers the full text of the Federal Trademark, Copyright and Patent statutes (including edits detailing the changes made by the America Invents Act.)  It also has a number of important international treaties and a  chart which compares the various types of Federal intellectual property rights — their constitutional basis, subject matter, length, exceptions and so on.You can see it here in print, or download it for free, here

    read more

  • Persnickety Snit

    This is the fourth in a series of postings of material drawn from our forthcoming, Creative Commons licensed, open coursebook on Intellectual Property.  It is about lawyers and language. 

    read more

  • Macaulay on Copyright

    Macaulay’s 1841 speech to the House of Commons on copyright law is often cited and not much read.  In fact, the phrase “cite unseen” gains a new meaning.  That is a shame, because it is masterful.  (And funny.) One fascinating moment?  When Macaulay warns that copyright maximalism will lead to a future of rampant illegality, as all happily violate a law that is presumed to have lost all moral legitimacy.

    At present the holder of copyright has the public feeling on his side. Those who invade copyright are regarded as knaves who take the bread out of the mouths of deserving men. Everybody is well pleased to see them restrained by the law, and compelled to refund their ill-gotten gains. No tradesman of good repute will have anything to do with such disgraceful transactions. Pass this law: and that feeling is at an end. Men very different from the present race of piratical booksellers will soon infringe this intolerable monopoly. Great masses of capital will be constantly employed in the violation of the law. Every art will be employed to evade legal pursuit; and the whole nation will be in the plot…  Remember too that, when once it ceases to be considered as wrong and discreditable to invade literary property, no person can say where the invasion will stop. The public seldom makes nice distinctions. The wholesome copyright which now exists will share in the disgrace and danger of the new copyright which you are about to create.

    The legal change he thought would do that?  Extending copyright to the absurd length of life plus 50 years.  (It is now life plus 70).  Ah, Thomas, if only you could have been there for the Sonny Bono Term Extension debates.

    read more

  • Mark Twain on the Need for Perpetual Copyright

    This is the second in a series of postings of material drawn from our forthcoming, Creative Commons licensed, open coursebook on Intellectual Property.  The first was Victor Hugo: Guardian of the Public Domain The book will be released in late August.

    In 1906, Samuel Clemens (who we remember better by his pen name Mark Twain) addressed Congress on the reform of the Copyright Act.  Delicious.

    read more

  • Victor Hugo: Guardian of the Public Domain

    Jennifer Jenkins and I are frantically working to put together a new open casebook on Intellectual Property Law.  (It will be available, in beta version, this Fall under a CC license, and freely downloadable in multiple formats of course.  Plus it should sell in paper form for about $130 less than the competing casebooks. The accompanying statutory supplement will be 1/5  the price of most statutory supplements — also freely downloadable.)  More about that later.  While assembling the materials for a casebook, one gets to revisit the archives, reread the great writers.  Today I was revisiting Victor Hugo.  Hugo was a fabulous — inspiring, passionate — proponent of the rights of authors, and the connection of those rights to free expression and free ideas.

    read more

  • “We Need To Start Seeing Other Futures..”

    Today is the second day of “Copyright Week!” Talk about a lede. That sentence has all the inherent excitement of “Periodontal Health Awareness Week” or “‘Hug Your Proctologist! No, After He’s Washed His Hands’ Week.” And that’s a shame. Copyright Week is a week devoted to our relationship with our own culture. Hint: things aren’t going well. The relationship is on the rocks.

    read more

  • Discussion: “The Foolish War Against Song-Lyric Websites”

    Professor Alex Sayf Cummings, author of a fascinating book called Democracy of Sound: Music Piracy and the Remaking of American Copyright in the 20th Century (recommended as a  thought-provoking read)  has an interesting  post up about attempts to shut down music lyric sites such as Rapgenius.com.

    read more

  • The Top Ten List of a Conference Planner

    Academics (and others) arrange conferences.  Perfectly normal people are invited to those conferences to speak.  Most of them are just as charming as can be… but then there are the special ones.  This Top 10 List of the special people one has to respond to is devoted to all conference planners everywhere.  Hold your heads up high.  After this, purgatory should be a snap.

    read more

  • (EM)I Has A Dream

    EM(I) Has A DreamAugust 28th, 2013 is the 50th anniversary of Martin Luther King’s “I Have a Dream” speech. The copyright in the speech is administered by EMI, with the consent of the King family. Thus the speech may not be freely played on video or reproduced and costlessly distributed across the nation — even today. Its transient appearance depends on the copyright owner’s momentary sufferance, not public right. It may disappear from your video library tomorrow. It has even been licensed to advertise commercial products, including cars and mobile phone plans.

    read more

  • The Prosecution of Aaron: A Response to Orin Kerr

    Aaron Swartz committed suicide last week.  He was 26, a genius and my friend.  Not a really good friend, but someone I had worked with off and on for 11 years, liked a lot, had laughed with frequently, occasionally shaken my head over and deeply admired.

    read more

  • The Hargreaves Review

    An Intellectual Property System for the Internet Age

    James Boyle

    In November 2010, the Prime Minister commissioned a review of the Britain’s intellectual property laws and their effect on economic growth, quoting the founders of Google that “they could never have started their company in Britain” because of a lack of flexibility in British copyright..  Mr. Cameron wanted to see if we could have UK intellectual property laws “fit for the Internet age.”   Today the Review will be published. Its conclusion?  “Could it be true that laws designed more than three centuries ago with the express purpose of creating economic incentives for innovation by protecting creators’ rights are today obstructing innovation and economic growth?  The short answer is: yes.” Those words are from Professor Ian Hargreaves, head of the Review.   (Full disclosure: I was on the Review’s panel of expert advisors.)

    read more

  • Keith Aoki — A Remembrance Book

    A slideshow and downloadable book remembering Keith in words and pictures.  You can order a glossy, high quality copy of the book itself here from Createspace or here from Amazon.  We tried to make it as beautiful as something Keith would create.  We failed. But we came close; have a look at how striking it is… all because of Keith’s art.

    read more

  • Now THAT is how you teach a class

    read more

  • Follow thepublicdomain on Twitter.