That’s the title of my new column in the Financial Times. It starts by talking about the Associated Press announcement that I had discussed earlier over on Techdirt. But here I wanted to make a different point.
the AP announcement actually did one thing brilliantly, in public relations terms if not accuracy; it implied that the problems with its business model were problems of illicit copying and illegal usage. Reading the announcement and the proposed cure, one got the sense that the news business was just like the music industry. Instead of teenage downloaders, the pirates were a motley crew of search engines and aggregators whose larceny was eating the heart out of the news business. This is a masterstroke if one is looking to introduce any kind of intrusive new digital tool, or to get legal change to protect one’s collapsing business model, or both. It is also completely misleading. The truth is that illegal uses of AP’s content are a tiny proportion of its problem. If they were, the AP would have been suing every search engine in town long ago. (There is a more complex legal story here, with subtle gradations depending on the type of use and aggregation, but that is the basic reality.) Search engines are not breaking the law when they link to headlines or summaries of articles. Though there are sites that illegally reproduce large chunks of copyrighted news content, their actual impact, in eyeballs or dollars, is tiny. The real problem is that the AP can’t make enough out of legal uses of its content under the business models it has in place. One nice side effect of introducing the new service is to shift discussion away from the fact that its business model is failing and towards proposed technical and — I would predict — legal changes to safeguard that model.
In the column, I couldn’t discuss what those legal changes might be. One of them, I predict, will be the attempt to expand the “hot news” doctrine so as to restrict the circulation even of pointers to news, or blogging about news. In effect, this would introduce a kind of exploding property right over facts — something that I think may well be unconstitutional and is in any event a dramatically bad idea. I hope I am mistaken in thinking that this is something newspapers are going to put forward. Lets wait and see.